DeKalb County SPLOST

DeKalb County SPLOST

DeKalb County SPLOST campaign Branding and Marketing Communications The DeKalb County SPLOST (Special Purpose Local Option Sales Tax) a one-cent sales tax, was adopted by voters in a public referendum by a 70% margin and will run through 2024. During the next six...
Bank OZK

Bank OZK

Bank of the Ozarks Communications Plan, Strategic Branding, Advertising and Media Buy Through acquisition, Bank OZK (formerly Bank of the Ozarks) had grown its Georgia presence from 27 to 72 branch offices. However, awareness of the bank was near zero levels in Metro...