State Road and Tollway Authority (SRTA)

State Road and Tollway Authority (SRTA)

State Road and Tollway Authority ‘Breeze’ Migration Campaign Branding, Marketing and Launch Due to Jones Worley’s experience branding and launching MARTA’s Breeze program, SRTA (now the Atlanta-region Transit Link Authority, or ATL) engaged the firm to...
South Florida Regional Transportation Authority

South Florida Regional Transportation Authority

South Florida Regional Transportation Authority Branding, Marketing and Launch Already armed with a regional name, Easy Card, SFRTA-Tri-Rail engaged Jones Worley to use its expertise in fare collections to develop a program unique to the Authority. Jones Worley...
MARTA Breeze Card

MARTA Breeze Card

MARTA Breeze Card Brand development and system launch Jones Worley was intimately involved in the Breeze card for three years. As a strategic partner, the firm worked with MARTA to transition 100% of its customers – more than 500,000 daily boardings – from an outdated...