Agency History

A relentless pursuit of excellence, a willingness to embrace challenges as opportunities to adapt and grow, and a confident approach to meeting every client’s requirements beyond their expectations–these are the guiding principles that have empowered Jones Worley’s growth and longevity.

Jones Worley was founded in 1990 by Cynthia Jones Parks and Barry Worley, forming the perfect partnership. Cynthia brought to the business her skills in graphics and marketing communications and a network of colleagues and potential clients. Barry’s talents as an industrial designer with a focus on wayfinding and sign-design services strengthened the partnership.

The Jones Worley story reached its first major turning point just three years after opening its doors when the Atlanta-based, woman-owned firm was awarded a coveted contract to help plan and design the “look” of the 1996 Summer Olympic Games. With the eyes of the world looking on, Jones Worley collaborated with the architectural team engaged by Hartsfield-Jackson Atlanta International Airport to design the International Concourse E, which became the literal gateway for more than two million international attendees and Olympic athletes from a record 197 nations. Successful management of that high-profile project helped Jones Worley win nearly 30 contracts as part of the construction of $600 million in venues and facilities that became part of Atlanta’s Olympic Games legacy. These earned the firm broader recognition and credibility as a tested and proven agency.

As Jones Worley celebrates more than 30 years in business, it continues to expand its impressive portfolio. The firm’s creative communications initiatives help millions of people across the country navigate busy

1933-1995

1996

1996-2024

Present Day

airports, transit systems, hotels, hospitals, office complexes, entertainment and sports arenas, college campuses, public spaces, and conference centers. Jones Worley projects have been critical to the success of education, safety, B2B, employee, customer, and public outreach.

Certified by the U.S. Department of Transportation as a disadvantaged business enterprise (DBE) in over 30 states and the District of Columbia, as well as a female-owned business enterprise (FBE), Jones Worley today remains a first choice for many clients. They trust the firm’s experienced team of professionals to listen, understand project requirements, and consistently deliver results on time and within budget.

1990
1990 JW founding

Jones Worley is founded by Cynthia Jones Parks and Barry Worley.

1992
1992 concourse e

Jones Worley collaborated with the architectural team engaged by Hartsfield-Jackson Atlanta International Airport to design the International Concourse E, which marked the start of the 30+ year relationship with the airport.

1993
1993 1996 olympic games contract

The Atlanta-based firm was awarded a coveted contract to help plan and design the “look” of the 1996 Centennial Olympic Games.

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1996
1996 office relocation
Two months after the Olympic Games ended, the Jones Worley team fell in love with a circa 1910 building on Piedmont Avenue as its permanent home.
2000
2000 SEF beyond racism

The Southern Education Foundation partnered with Jones Worley on branding communications and their report, Beyond Racism, for the 50th anniversary of Brown vs. Board of Education.

2002
2002 sole ownership
After a thriving, 12-year partnership with Barry, Cynthia became the sole owner.
2006
2006 MARTA breeze

Jones Worley was selected to name, brand, and launch the “Breeze” card program for the Metropolitan Atlanta Rapid Transit Authority (MARTA). This project led to branding and launch smart cards opportunities for other transit authorities, thus positioning our firm as an industry leader in smart-card branding and launches.

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2009
2009 great recession
The Great Recession triggered mass layoffs, economic uncertainty and the closing of businesses. Jones Worley pivoted from design to strategic consulting for a variety of transportation agencies.
2013
2013 first coast flyer
Jones Worley established the brand identity of the Jacksonville Transportation Authority’s bus rapid transit line, First Coast Flyer, which has since become an award-winning service.

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2015
2015 25 years in business
Few companies last twenty-five years without good reason. With a resolve to succeed from day one, Jones Worley has evolved from a regional boutique graphic design firm in the early 1990s to a world-class marketing communications firm.
2020
2020 covid
During the unprecedented disruption of the COVID-19 pandemic, Jones Worley adapted swiftly, transitioning to a remote work model while maintaining seamless service to clients.
2025
2025 navi
Jones Worley named, branded, and produced informational collateral for North America’s first autonomous vehicle operated by a transit agency for revenue service, NAVI (Neighborhood Autonomous Vehicle Innovation).

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Present Day
present day
Jones Worley continues to provide innovative integrated marketing communications and wayfinding and signage solutions for governments, transportation agencies and corporations across varying industries.

25th Anniversary Book