Jacksonville Transportation Authority / First Coast Flyer

BRANDING STRATEGY AND DEVELOPMENT

For this major bus rapid transit initiative, Jones Worley created the logo of a flying fish and branded the name “First Coast Flyer” after two popular symbols in the Northeast Florida region. The firm also developed messaging and collateral for internal and external use, as well as bus, shelter, and signage designs to distinguish the First Coast Flyer from conventional JTA buses.

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