PROJECT DESCRIPTION

The Atlanta Streetcar operates in Downtown Atlanta, providing residents and visitors easy access to major employers, government centers, and local attractions. In less than 90 days, Jones Worley created a vibrant logo with bright colors, modern fonts, and a stylized image of a rising phoenix, Atlanta’s symbol. The logo was used on the exterior vehicle design, train-stop signage, and an exhaustive array of promotional collateral produced by the agency, including social media templates, maps, educational materials, and a graphic standards manual. Jones Worley also developed a communications strategy and top-line messages for the initiative.