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Centennial Olympic Games (1996)

PROJECT DESCRIPTION

The “Look” of the Games

Jones Worley was one of six selected from more than 490 design firms to design the “Look of the Games,” a design program to create a visual identity for the Games of each Olympiad. This team collaborated to develop the “Quilt of Leaves” theme used on directional signage and banners in and around venues, street banners; on credentials, tickets, programs; field-of-play equipment; volunteer uniforms; transportation vehicles; the world broadcast feed television graphics; and the torch and medals.

CLIENT

Atlanta Committee for the Olympic Games (ACOG)

LOCATION

Atlanta, Georgia

ASSIGNMENT

Marketing communications, program management, comprehensive master signage planning, wayfinding and signage design

Olympic Countdown Clocks

Jones Worley was commissioned to design and coordinate the installation of two Olympic clocks over the I-75/85 Connector in downtown Atlanta to display days remaining until the Olympic Games to be ready for operation on the 1000th day before the Games (October 1993). With only ten weeks to complete the assignment, Jones Worley aggressively coordinated the design and approvals with public and quasi-public agencies including ACOG. the City of Atlanta, the Metropolitan Atlanta Rapid Transit Authority (MARTA), and engineering consultants including the timing display vendor and signage manufacturer to meet the deadline.

Olympic Stadia and Sports Arenas

More than 40 local and national design firms invited Jones Worley to be part of their respective teams pursuing Olympic venue contracts. Six of these teams were successfully awarded Olympic venue contracts. As a subcontractor to these six teams,
Jones Worley was responsible for the planning and design of permanent interior and exterior sign systems for the various stadium facilities.

Sign System Standards & Sponsor Recognition

Jones Worley developed sign system appearance standards for use in implementing the thousands of signs at various venues for wayfinding for spectators and other facility users. The firm also researched appropriate materials and techniques and assisted in the procurement of prototypes. Coordinating between ACOG’s creative services staff and Atlanta Centennial Olympic Properties, Jones Worley designed a system of recognition for the corporations supporting the Games. This included venue recognition signs, venue fence coverings and transit bus applications.

Olympic Museum Exhibit

Jones Worley designed and updated an exhibit to represent Atlanta’s Olympic efforts in the Olympic Museum operated by the International Olympic Committee in Lausanne, Switzerland. The design included the existing Centennial Torch logomark,
Atlanta’s distinct skyline, renderings of planned Olympic venues, and the “Quilt of Leaves” design motif and pictograms executed
in carved glass.