Champions Sports Bar

Wayfinding Strategy and Signage Design

This upscale, contemporary, and high-energy restaurant is part of Atlanta Airport Marriott Gateway. Collaborating with Marcia Davis Associates, Jones Worley used the hotel’s corporate logo and colors to develop a signage program to identify the restaurant and entrances. Implementation solutions included back-lit “halo” letters on a curved concrete wall. The logo integrated with an angled background cabinet over the main entrance and back-lit stainless graphics above interior doors.

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