PROJECT DESCRIPTION

As part of the celebration of the Georgia Minority Supplier Development Council’s (GMSDC) 50th anniversary, Jones Worley developed the  new umbrella brand identity for the organization and its affiliates, the Georgia Business Council (GBC).

Jones Worley led a comprehensive, five-phase effort to build a unified, modern brand honoring the work of GMSDC while positioning the organization for an abundant future. This included several cycles of peer research, internal and external visioning sessions, and the development of a wide selection of compelling logo designs, taglines, color palettes, refreshed newsletter and website templates, and a brand new style guide.

From start to finish, Jones Worley guided seamless asset implementation and exercised ongoing consultation to ensure the brand’s rollout boldly represented GMSDC’s legacy and GBC’s future as a critical player in Georgia’s business ecosystem.