Branding, Strategy, Campaign/Collateral
Development and Experiential Graphic Design
The Atlanta Streetcar operates in Downtown Atlanta, a major hub for tourists, conventioneers, and event-goers. It provides easy access to major employers, government centers, and local attractions.
Awarded the contract to brand and develop a marketing strategy for the project, Jones Worley successfully managed a diverse client team comprised of seven stakeholder agencies, led by the City of Atlanta and contracted through MARTA.
Jones Worley worked with the public-private partnership to develop the branding, initial messaging, and marketing strategy for the Streetcar. In just 90 days, the firm created a vibrant logo with bright colors, modern fonts, and a stylized image of a rising phoenix (the city’s symbol); a style guide; train/stop signage with a modern, high-tech look; a map featuring key destinations; and educational items to promote the new line. Collateral and social-media templates also were created for targeted marketing efforts.
MARTA Breeze Card
Aerotropolis Atlanta Alliance
GDOT Major Mobility Investment Program
Jacksonville Regional Transportation Center at LaVilla
Charlotte Transportation Center
Beckley Intermodal Gateway
DeKalb County SPLOST
JTA First Coast Flyer
Albany (GA) Transit System
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