PROJECT DESCRIPTION

AT&T, formerly BellSouth, developed their AT&T Metro Plan, a $750 million initiative covering the corporation’s 3.1-million-square-foot, multi-building campus. The plan consolidated 13,000 of its 19,000 employees from 23 locations throughout Atlanta into three facilities strategically located near three of MARTA’s busiest transit stations.

Jones Worley collaborated with Carter & Associates and five multi-disciplinary design teams to provide wayfinding and signage design services that effectively branded each facility as an AT&T corporate campus. The signage program complemented the community-like environment and provided easy navigation to amenities such as the auditorium, conference suites, cafeterias, company stores, credit-union offices, and multiple remote MARTA parking decks.