PROJECT DESCRIPTION

Jones Worley served as the signage consultant for Atlantic Station in Midtown Atlanta, a premier retail center. Atlantic Station anchors a mixed-use development, including Class A office towers, several multi-family communities, hotel, and high-end shopping amenities.

The exterior signage was designed in concert with HGOR’s newly renovated plaza. The signage design included hand-forged steel and rustic detailing to harken to the facility’s  origins as a steel mill.

The early 20th century handcrafted artisan feel was integrated into the main identification, directional signs, digital directory cabinets and concierge identification. The centerpiece of the plaza is the lighted tower signage that includes folded letterforms mounted to steel grid structure. The tower was placed in the plaza for maximum exposure and opportunities for selfie moments.