PROJECT DESCRIPTION

MARTA is working with Schindler on the ground-breaking modernization of 116 elevators and 111 escalators, as well as equipment in MARTA’s headquarters and maintenance and operations facilities. This is the largest undertaking of its kind in the world, and it will take 10 years to complete.  

Jones Worley has since provided branding, strategy and messaging, education and public awareness, marketing outreach, and collateral development services to ensure that as equipment goes offline key audiences, especially customers with disabilities, are aware of the outages so they can plan their journey. Jones Worley is also managing the printing and fabrication of station graphics that are used in all 38 stations as the program evolves.