St. Paul's/Tidewater Gardens
PROJECT DESCRIPTION
The 618-unit Tidewater Gardens public housing complex was the subject of a federal choice-housing grant that the city secured to redevelop the 68-year-old. The city was charged with communicating with the relocated residents so that they remain informed of their housing choices. In addition, the central provision of the effort was extensive, customized supportive services in the areas of economic mobility, health and wellness, education, and housing. Jones Worley was hired as the public relations agency of record to help the city and its outreach organization, Urban Strategies, Inc., communicate to residents before, during and after their relocation to make the transitions as smooth as possible and to let them know how to take advantage of the many support programs available to them.
CLIENT
City of Norfolk
LOCATION
Norfolk, Virginia
ASSIGNMENT
Community outreach, public relations, social and traditional media relations, marketing and communication plans, collateral development, and awareness campaigns
Marketing Communications
The Jones Worley team was assigned to produce marketing communications materials such as collateral; reports, newsletter content, social media posts, presentations, and related tools directed at a diverse audience of residents, government officials, developer partners, and other stakeholders.
Public and Media Relations
Jones Worley worked closely with the city’s outreach group to communicate efforts of the many support programs. The agency also collaborated with city staff, the developer partners and the residents themselves. Jones Worley produced media materials, updated the St. Paul’s website, and wrote content for annual reports and letters.
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