PROJECT DESCRIPTION

Jones Worley, which had long been engaged to brand important milestones for the H.J. Russell family, was entrusted to tell this epic story as a series of engaging experiential graphics displayed throughout the corporate headquarters. Our approach was to take each decade and make it a chapter of a broader narrative. Over the course of 65 years, Atlanta native Herman J. Russell, Sr., turned a small plastering company into a construction and real estate development conglomerate of impeccable reputation and national renown. After amassing the major events, projects and players, we showcased the company’s history through visual images printed on walls and columns, enhanced by color acrylic to create a rich tapestry and complement the organization’s brand.