Jacksonville Transportation Authority Myrtle Avenue Campus

Wayfinding and signage design

As part of the JTA’s Blueprint 2020 Master Plan, the Authority’s Myrtle Avenue property, on the edge of Downtown close to Interstate 95, has become the JTA Operations Campus. By dedicating the campus to operations, JTA was able to add a new compressed natural gas (CNG) fueling facility on the site. The Myrtle Avenue site will accommodate 40 new First Coast Flyer buses that will be added over the next four years for the bus rapid transit program.

Using JTA brand standards, Jones Worley was engaged to develop a comprehensive identity program for the exterior buildings and the campus wayfinding and signage system to connect operations and the CNG facility. Jones Worley performed wayfinding analysis, planning, signage design and construction-administration services for the project.


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