JTA First Coast Flyer

JTA First Coast Flyer

Jacksonville Transportation Authority / First Coast Flyer BRANDING STRATEGY AND DEVELOPMENT For this major bus rapid transit initiative, Jones Worley created the logo of a flying fish and branded the name “First Coast Flyer” after two popular symbols in the Northeast...
GDOT Major Mobility Investment Program

GDOT Major Mobility Investment Program

GDOT / HNTB Major Mobility Investment Program Graphic design, digital marketing and communications management The Georgia Department of Transportation chose infrastructure-solutions firm HNTB to serve as program-management consultant to a special GDOT unit delivering...
Hillsborough Area Regional Transit On-Call Marketing

Hillsborough Area Regional Transit On-Call Marketing

Hillsborough Area Regional Transit On-Call Marketing Corporate and marketing communications Hillsborough Area Regional Transit transformed itself by upgrading its system, improving the customer experience, planning for Hillsborough County’s future transit needs, and...
State Road and Tollway Authority (SRTA)

State Road and Tollway Authority (SRTA)

State Road and Tollway Authority ‘Breeze’ Migration Campaign Branding, Marketing and Launch Due to Jones Worley’s experience branding and launching MARTA’s Breeze program, SRTA (now the Atlanta-region Transit Link Authority, or ATL) engaged the firm to...
South Florida Regional Transportation Authority

South Florida Regional Transportation Authority

South Florida Regional Transportation Authority Branding, Marketing and Launch Already armed with a regional name, Easy Card, SFRTA-Tri-Rail engaged Jones Worley to use its expertise in fare collections to develop a program unique to the Authority. Jones Worley...