Charlotte Transportation Center

Branding, Wayfinding and Sign Design

To improve traffic congestion along downtown streets and provide transit riders a more efficient, centralized transfer point, the Charlotte Area Transit System, or CATS, delivered to the city its first central hub, with 20 internal and two external bus bays servicing 44 local and express bus routes.

Gantt Huberman Architects engaged Jones Worley to brand the facility. Focused on enhancing the customer experience, we developed an effective wayfinding plan for easy navigation throughout the facility to neighboring mixed-use and retail developments and to surface streets.

A bright color palette, experiential graphics, and neon lighting were incorporated into the design of the bus bays, platform, and marquee signage. The color palette and graphics were also integrated into the banner program and kiosk designs. The innovative branding and design of the intermodal center became the model for new facilities among transit-industry peers.

Similar work

Atlantic Station

Atlantic Station

Pemberton Cafe

Pemberton Cafe

Cobb Galleria Centre

Cobb Galleria Centre

Steven Tanger Center for the Performing Arts

Steven Tanger Center for the Performing Arts

Georgia World Congress Center

Georgia World Congress Center

Greenville-Spartanburg International Airport

Greenville-Spartanburg International Airport

Perry Lane Hotel

Perry Lane Hotel

Beckley Intermodal Gateway

Beckley Intermodal Gateway

Tampa International Airport

Tampa International Airport

Marriott Gateway Hotel

Marriott Gateway Hotel

Centers for Disease Control

Centers for Disease Control

Hesse K-8 School

Hesse K-8 School

Let's work together.

Call us at 404-876-9272
or send us an email  >

Join our network.

CAREERS | CONTACT

LEGAL INFORMATION
Jones Worley ©2021