DeKalb County SPLOST campaign

Branding and Marketing Communications

The DeKalb County SPLOST (Special Purpose Local Option Sales Tax) a one-cent sales tax, was adopted by voters in a public referendum by a 70% margin and will run through 2024. During the next six years, the tax is expected to generate $636 million for capital improvements for the county and city governments in DeKalb County.

Jones Worley partnered with DeKalb County to brand the public-awareness phase of the SPLOST called Blueprint for Progress. Jones Worley also developed a flexible logo system, collateral and grassroots campaign to target voters in each city within the county. Additionally, Jones Worley was asked to develop creatives for the advocacy group that led the public-education phase of the campaign.

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