City of Atlanta / Renew Atlanta Infrastructure Bond
Branding, Public Awareness and Outreach
As a member of the Arcadis Design & Consultancy team, Jones Worley developed strategic communications, branding, messaging, and a public outreach plan for the City of Atlanta’s “Renew Atlanta” infrastructure bond referendum. The firm created a comprehensive campaign for the $250 million TSPLOST referendum – the city’s first in more than a decade – that was overwhelming approved by more than 88% of voters to repair infrastructure for mass transit users, motorists, and cyclists, and to upgrade outdated municipal buildings.
Having created a unique look for the Renew Atlanta brand, Jones Worley developed a website about the projects slated for repair, coordinated public-information meetings, produced marketing collateral, oversaw social media engagement, and developed results measurement. As part of the post-campaign, Jones Worley developed a website that provides real-time information about the status of projects to enhance public transparency and strengthen stakeholder confidence.
DeKalb Get Vaxxed Campaign
GDOT Major Mobility Investment Program
Aerotropolis Atlanta Alliance
City of College Park
DeKalb County SPLOST
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