JTA First Coast Flyer

JTA First Coast Flyer

Jacksonville Transportation Authority / First Coast Flyer BRANDING STRATEGY AND DEVELOPMENT For this major bus rapid transit initiative, Jones Worley created the logo of a flying fish and branded the name “First Coast Flyer” after two popular symbols in the Northeast...
MARTA ‘See Something, Say Something’

MARTA ‘See Something, Say Something’

Metropolitan Atlanta Rapid Transit Authority / ‘See Something, Say Something’ Strategic awareness campaign If You See Something, Say Something® is a U.S. Department of Homeland Security campaign that raises public awareness of crime indicators and the...
Jacksonville Transportation Authority ROI

Jacksonville Transportation Authority ROI

Jacksonville Transportation Authority Route Optimization Initiative Systemwide Strategy and Branding The Jacksonville Transportation Authority took a major step in developing a world-class transit system by implementing a full bus-network redesign called Route...
City of Atlanta / Renew Atlanta

City of Atlanta / Renew Atlanta

City of Atlanta / Renew Atlanta Infrastructure Bond Branding, Public Awareness and Outreach As a member of the Arcadis Design & Consultancy team, Jones Worley developed strategic communications, branding, messaging, and a public outreach plan for the City of...
State Road and Tollway Authority (SRTA)

State Road and Tollway Authority (SRTA)

State Road and Tollway Authority ‘Breeze’ Migration Campaign Branding, Marketing and Launch Due to Jones Worley’s experience branding and launching MARTA’s Breeze program, SRTA (now the Atlanta-region Transit Link Authority, or ATL) engaged the firm to...