MARTA Breeze Card

MARTA Breeze Card

MARTA Breeze Card Brand development and system launch CASE STUDY Jones Worley played an integral role in the full system launch of the Breeze card. We invited one of Atlanta’s leading advertising agencies, Bigelow Advertising, to team with us for this campaign, which...
Jacksonville Regional Transportation Center at LaVilla

Jacksonville Regional Transportation Center at LaVilla

Jacksonville Regional Transportation Center at LaVilla Research, Strategy, Storytelling and Experiential Graphics For the $57-million, state-of-the-art Jacksonville Regional Transportation Center at LaVilla, Jones Worley was asked by the JTA to brand the employee and...
Charlotte Transportation Center

Charlotte Transportation Center

Charlotte Transportation Center Branding, Wayfinding and Sign Design To improve traffic congestion along downtown streets and provide transit riders a more efficient, centralized transfer point, the Charlotte Area Transit System, or CATS, delivered to the city its...
DeKalb County SPLOST

DeKalb County SPLOST

DeKalb County SPLOST campaign Branding and Marketing Communications The DeKalb County SPLOST (Special Purpose Local Option Sales Tax) a one-cent sales tax, was adopted by voters in a public referendum by a 70% margin and will run through 2024. During the next six...
JTA First Coast Flyer

JTA First Coast Flyer

Jacksonville Transportation Authority / First Coast Flyer BRANDING STRATEGY AND DEVELOPMENT For this major bus rapid transit initiative, Jones Worley created the logo of a flying fish and branded the name “First Coast Flyer” after two popular symbols in the Northeast...