The World of Coca-Cola is located in Atlanta at Pemberton Place, named in honor of John Pemberton, the developer of an early version of the Coca-Cola beverage. The 20-acre complex is also home to the Georgia Aquarium and the National Center for Civil & Human Rights. This notable attraction, known for delivering a great customer experience, features museum exhibits about the secret formula of Coca-Cola and a 4D movie about an intrepid scientist and his assistant who set out to find the secret for themselves. It also allows visitors to taste 60 different flavors of the famous drink from around the world.

Led by Selbert Perkins Design, with whom Jones Worley collaborated, the team’s strategic objective was to provide high-level service and a unique design solution that made an emotional connection between visitors and this iconic landmark. The team’s multidisciplinary services included implementing a complete interior and exterior custom wayfinding and signage system throughout the museum campus, marquee building identification, site directional and regulatory signs, “You are here” floor plans, room numbering, and informational signs. Jones Worley also developed the graphic standards manual documenting the signage system implemented in the project.

Similar projects: Children’s Theater of Charlotte/ImaginOn, NC; Steven Tanger Center for the Performing Arts, NC; Cobb Energy Performing Arts Centre, GA